I'm what you call a Josianne-of-all-trades. With a deep-rooted interest in brand experience & presentation and an inquisitive nature to learn and do every creatively stimulating thing possible, I built and continue to maintain a strong foundation for fashion + lifestyle content generation.

Skills unlocked: copywriting, eagle-eye editing, concepting, social media branding & content creation, image/event planning & styling, partnership building and being a really nice human.

Reach out for an updated resume or witness some 140-characters-or-less action below (not that I'd really need it anymore!).


Worked

present

copywriter / the children's place
Concept, create and manage brand voice throughout corporate communication and omni-channel experience.

20152016

copywriter II / gap.com
Developed, produced and ensured brand voice & online retail experience is cool and consistent.

20132015

copywriter I / gap.co.uk & gap.co.jp
Wrote product, romance and promotional copy for newly-introduced international online markets.

20122014

fashion marketing associate / retrofit republic
Helped design and execute brand direction & experience; also created opportunities for brand expansion.

20122013

social media coordinator / hearst media services
Managed social media marketing campaigns and accounts of B2C clients, from vision to execution.

2012

editorial intern / refinery29.com SF
Reinforced hyperlocal online style hub with strong research, writing and fashion production skills.
See posts here.

20112012

public relations intern / provocateur media
Enhanced boutique PR firm's efforts and brand through design, writing and administrative skills.

 

Schooled

2011    International relations BA, Textiles & clothing minor, University of California, Davis (Davis, CA)

2010    Italian language & culture, University of Siena (Siena, Italy)

2007    Diploma, Ponderosa High School (Shingle Springs, CA)

2006    Filipino language & culture, University of the Philippines Diliman (Manila, Philippines)