CONTEXT

The brand was launching the 2017 summer internship at The Children’s Place HQ but didn’t have a clear, unified recruitment narrative.

CHALLENGE

Connect the brand’s playful, creative identity with a more structured internship experience - and make it appealing to the right candidates.

SYSTEM BUILT

Developed a clear internship narrative and applied it across recruitment materials and application page. Aligned tone between marketing and HR so the experience would feel cohesive from first click to first day.

Largest internship class to date and set the precedence for Hong Kong internship experience.