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THE CHILDREN’S PLACE PRODUCT COPY STYLE GUIDE
CONTEXT
Product messaging varied across teams and channels, creating inconsistencies internally and friction for customers.
OPPORTUNITIES
Create a shared structure for product language that supports both cross-functional team efficiency (internal) and a clearer shopping experience (external).
SYSTEM BUILT
Developed unified Product Copy Style Guide grounded in mobile-first hierarchy, SEO-informed naming conventions and ADA-compliant standards.
Re-trained writers and introduced updated QA process to ensure consistency across categories.
