With a deep-rooted interest in customer/brand experiences and a curiosity to learn multiple skill sets, I’ve built a strong foundation for content creation and management… from in-store navigation to online product copy, seasonal social media campaigns to microcopy for everyday customer journeys.
Other skills unlocked and strengthened? Omni-channel concepting, copywriting, eagle-eye editing, content analysis & organization, social media branding & content creation, and partnership building. Here is some 140-characters-or-less action about what I’ve done, or reach out for a complete resume to learn more!
Work
2016–present
ux + senior copywriter / the children's place & gymboree (successfully launched spring 2020!)
Translate marketing strategies, define brand standards and develop content into a seamless omni-channel experience.
2015–2016
copywriter II / gap.com
Developed and delivered cool, consistent and customer-friendly brand copy throughout digital experiences.
2013–2015
copywriter I / gap.co.uk & gap.co.jp
Wrote product, romance and promotional copy for newly-introduced international online markets.
2012–2014
fashion marketing associate / retrofit republic
Helped design and execute brand direction & experience; also created opportunities for brand expansion.
2012–2013
social media coordinator / hearst media services
Managed social media marketing campaigns and accounts of B2C clients, from vision to execution.
2012
editorial intern / refinery29.com SF
Reinforced hyperlocal lifestyle media company with strong research, writing and fashion production skills.
See posts here.
2011–2012
public relations intern / provocateur media
Enhanced boutique PR firm's efforts and brand through design, writing and administrative skills.
School
2011 International Relations BA, Textiles & Clothing minor, University of California, Davis (Davis, CA)
2010 Italian language & culture, University of Siena (Siena, Italy)
2007 Diploma, Ponderosa High School (Shingle Springs, CA)
2006 Filipino language & culture, University of the Philippines Diliman (Manila, Philippines)